![]() With such a strategy one would know the type of decisions to make, which would not inhibit the long term growth of the business, be it exploiting the short term opportunity with a different brand or entity entirely. If a business is at the startup level (a stage where the business needs capital) and has not raised enough investment yet, the founders would have to be proactive about exploiting such opportunities as a means to an end, knowing clearly that it is a means to raise capital for the achievement of the vision of the company, in the interim. Where there is a business with a unique offering and a clearly defined vision and road map, a short term opportunity to make some profit, that is not necessarily in line with that vision, may indeed inhibit long term growth. The majority of this arguably comes from West Africa, who are largely responsible for the 50 million downloads across all their music offerings, each month. Paying for music is also another growing trend with recent developments like MTN, the largest mobile operator in Nigeria, recently disclosing that they made $70 million in revenues from digital music distribution across Africa (from January to June 2016). ![]() When they have become addicted to a particular game, paying to get an extra life to proceed to the next stage or perhaps getting better equipment to enable them to get ahead in a level is usually a welcome idea. This is different when it comes to gaming, as the youth market don't mind paying for in-app content within games. As is the case with every person, getting content that we care about for free is never a bad idea and the youth here largely want gossip, entertainment and sports news content for free. The youth market seeks content around gossip, entertainment (music, videos, movies), sports, games.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |